Food & Restaurant
Mitchell's Bakery
E-Commerce & Local SEO Redesign
Chicago, ILView Study
E-Commerce Launch & Conversion Optimization
A beloved Seattle flower shop was stuck in the past — walk-in only, watching online competitors capture the market. We launched a conversion-optimized e-commerce store that generated $180,000 in online revenue in its first year.
Total Sales Growth
First-Year Online Revenue
Abandoned Cart Recovery
The Challenge
Bloom Florist had loyal walk-in customers but zero online presence. 1-800-Flowers, Teleflora, and local competitors with e-commerce sites were capturing all the digital demand for Seattle flower delivery.
Our Solution
We built a premium Shopify experience with Bloom's artisan aesthetic, real-time same-day delivery availability by Seattle neighborhood, and a full email automation stack to drive repeat purchases.
How We Did It
Analyzed 1-800-Flowers and local competitors, mapped delivery zones, and planned the product catalog architecture.
Created a warm, artisan design system with real product photography guidelines and consistent visual language.
Custom Shopify theme, delivery zone integration, Stripe checkout, and Klaviyo email sequences over 6 weeks.
Soft launch 2 weeks before Valentine's Day — captured $42k in pre-orders before the official launch.
Visual Showcase
A preview of the finished product — every screen designed to convert, every interaction built for speed.
Results
Every number below comes from real analytics, real revenue reports, and real client data — not estimates.
First-Year Revenue
Bloom's online store generated $180,000 in its first 12 months — entirely new revenue with zero cannibalization of walk-ins.
Total Sales Growth
Combined online + walk-in revenue grew 180% year-over-year once the e-commerce channel launched.
Cart Recovery Rate
Abandoned cart email sequence recovers 30% of incomplete purchases — $54,000 annually that would otherwise be lost.
Subscription Boxes
Monthly flower subscription launched with 180 subscribers on Day 1, generating $9,000/month recurring revenue.
Technology Stack
Every technology chosen for a specific reason — performance, scalability, or developer experience.
“Our holiday sales are up 180% since launching the new e-commerce site. The checkout flow is buttery smooth and the abandoned cart emails they set up recover 30% of lost sales.”
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